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Project Overview
For the flagship Big Blue Sale 2024, Nykaa Man underwent a complete UI transformation. The app's design was revamped to reflect the unique theme of the sale, creating a fresh and engaging shopping experience for users.
Problem Statement
Nykaa Man updates its UI during major flagship sales. For the Big Blue Sale, the challenge was to design an exciting, sale-centric theme that would attract attention while maintaining the app’s usability and core aesthetics.
Solution
I spearheaded the redesign of the entire app interface to align with the sale’s branding and identity. The result was an immersive and visually appealing experience that encouraged user interaction and increased engagement during the sale.
Results
The new design was highly appreciated by the business team as well as the users, and the sale was a huge success.
200% Growth In CTR
The CTA rate saw a dramatic increase from 0.8% during regular periods to 2.4%—a 300% growth during the sale.
Key Learnings
This project provided valuable insights into managing people and processes while overcoming challenges. It also set the stage for future design-driven initiatives at Nykaa.
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