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Project Overview
Nykaa Man, a grooming and fashion app for men, required a UI overhaul to shift from its mass-oriented design to a more premium, user-focused experience. The challenge was to create a modern, sleek interface that aligned with the brand’s upscale positioning while addressing existing design issues.
Problem Statement
The older app design felt outdated and had multiple usability concerns. The business team desired a refined, premium approach to enhance the overall user experience
Solution
We developed a visually cohesive and intuitive UI for Nykaa Now that matched the brand’s unique look while maintaining the functionality required for a quick commerce platform. The design emphasized ease of navigation and a seamless shopping experience.
Results
The revamped design received excellent feedback from both the business team and users during testing.
100% Growth In CTR
The Call-to-Action (CTA) rate saw a remarkable increase, doubling from 0.8% to 1.6% during typical promotional offers—a 100% growth
Key Learnings
Leading the design efforts, we revamped the app with a fresh, sophisticated look, focusing on an intuitive interface and enhanced user experience. Through strategic design execution, we ensured that the app not only met business expectations but also resonated well with users.
Nykaa Man: UI Revamp Prototype
Nykaa Man: UI Revamp Prototype
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